In a move that signals the growing importance of hyper-targeted, privacy-first advertising, Viamedia has announced its acquisition of LocalFactor, a data and media technology company specializing in privacy-compliant audience targeting.

TikTok has quickly become a dominant force in the digital advertising world, reshaping how brands engage with audiences —particularly Gen Z and millennials.

As we move closer to 2025, the U.S. advertising industry finds itself at a critical crossroads.

In the ever-evolving landscape of digital advertising, leadership plays a critical role in shaping company direction, innovation, and global strategy.

Discover how leading companies like Delta Air Lines, Mars, and Unilever are transforming their ad operations by harnessing the power of AI, with insights from Nvidia executive Jamie Allan.